Home » Programs » Bachelor Degrees » Marketing, BSB

Marketing, BSB

The marketing program gives students a thorough grounding in the concepts and techniques needed to make marketing decisions in any organization. In addition to a survey course in principles of marketing, marketing majors study consumer behavior, international marketing, marketing analysis, and marketing strategy. They must also participate in major marketing projects at the senior level.

Marketing careers are far reaching, touching on all components of the marketing mix-product, promotion, pricing, and channels of distribution. In turn, each of these areas offers dozens of specific job opportunities. For example, the promotional area includes careers in advertising, public relations, personal selling, and merchandising. Moreover, a single area, such as advertising, can offer more than two dozen special career orientations. There are rewarding career opportunities in virtually all fields of endeavor. Other major employment tracks include retailing, marketing research, product management, personal selling, and strategic planning.

Quick Facts

Full-time Duration: 4 years
Starting in: Fall / Spring
Estimated Total Tuition: $31,414
Location: FairbornOHUnited States

Get Started Today!

Fill out this form to request more info on tuition, course details & more.

Request free information

Your privacy matters and your data will be held in accordance with Wright State University's privacy policy as well as Studyportals’ privacy statement and terms of use. You consent to receiving marketing material from Wright State University and Studyportals about furthering your education. You understand that these calls/emails/texts may be generated using an automated technology. You also consent that Studyportals can verify your course search and enrolment progress via publicly available information or via education institutions you’ve shown an interest in, with which we can share your personal details (for verification purposes only).
You can contact Wright State University and Studyportals at any time to exercise your personal data rights.


“I would like to take the business analytics because I would like to have a career where I make an impact. The exciting part is being able to understand real business situations and issues going on. Business analytics will help my career because I will be able to help business understand their strengths and weaknesses.”

Ashley Orner, Major: Accounting and Marketing


  • Consumer and Organizational Buyer Behavior
  • Marketing Research and Decision Making
  • Marketing Strategy
  • Retailing and E-Commerce
  • Entrepreneurship
  • Advanced Retailing
  • Digital Marketing

Learn more